STATE OF SOCIAL 2013

1/10 TWITTER

If you care about mobile,
you care about Twitter.

With fiery determination, Twitter continues to optimize it's platform for mobile, with all intentions of being a central mass media destination in your hand. It's no longer about 140 characters, it's about listening to music, discovering news first, and sharing beautiful images; all with one flick of the finger. Twitter is a huge opportunity for great content plays and if you want to stay ahead of the game, start taking it seriously.

STATE OF SOCIAL 2013

2/10 THE CONNECTED LIFESTYLE

You don't need a
mobile strategy.
Mobile is the strategy.

The age of a digitally connected society isn't just here - it's thriving. People fall asleep with their phone on the pillow next to them. They check it at nearly every moment in their day that has the possibility of generating boredom. You can reach them, now (literally).

STATE OF SOCIAL 2013

3/10 UNIFIED SCREEN

Not Second Screen,
Unified Screen.

“Second Screen” feels isolated, distant, separate. What matters more is having Unified Screens; different devices working together harmoniously. Mobile devices are becoming the new remote control, where you decide what you experience and how. With Unified Screens, nothing is concrete and possibilities are endless. Let us help you leverage this and work with your audience’s habits as it becomes a part of their media ecosystem.

STATE OF SOCIAL 2013

4/10 SOCIAL DRIVING TUNE-IN

Social Media may or may
not be driving tune-in.

There, we said it, but you know what does? Your friends. If word of mouth and conversation have been driving tune-in since the first days of television, then why wouldn't Social? Use Social to reach existing fans and turn them into show ambassadors to their friends.

STATE OF SOCIAL 2013

5/10 LIVE VIDEO CHATS

Two-way communication is
the epitome of social media.

Don't just hide behind a handle: connect with your fans face-to-face and develop a trusted relationship with them. Video chats are a quick and easy (yes, really) to set up with a variety of possibilities, so take the opportunity to make an impression on your fans.

STATE OF SOCIAL 2013

6/10 CONTENT TYPES & BEST PRACTICES

Social is not a billboard.

You can't just put up a sign and expect things to happen. It's a living, of-the-moment, platform that is at the same time calculated and analyzed immensely. If you are at the forefront of creating Social and digital content but are not keen on the evolving cultural wave, then hit us up @glowinteractive.

STATE OF SOCIAL 2013

7/10 SMART PARTNERSHIPS

You don't always need to
build something in house
from scratch.

Look at tools that 3rd party companies are developing. New technologies appear almost daily, fostering communities of early adopters and influencers that can be invaluable to your message. However, it's important to choose the right one, create effective partnerships and build your reputation as a digitally savvy brand. We can help.

STATE OF SOCIAL 2013

8/10 EXECUTIVES & TALENT ON SOCIAL

Companies should be
embracing Social from
the top down.

The talent and executives affiliated with your brand/product are the best source for the latest news and information. Train them in developing a voice on social media and you'll have the opportunity to control the conversation about your brand online, establish them as specialists in their field, and build a relationship with your fans.

STATE OF SOCIAL 2013

9/10 MARKETING TO KIDS ON SOCIAL

Some of the most socially
savvy people just entered
middle school.

Kids are living in the world now where social media is just media. By the time they are 2 years old, 92% of American children already have some form of internet presence. They are craving and adapting to new technologies faster than you can make a spit ball, making these younger demos easier and easier to reach.

STATE OF SOCIAL 2013

10/10 GRAB BAG

You want more?
We’ve got more.

GIFs are moving memes that are, dare we say, the new cute cat photo. A smart hashtag ties your digital conversation together, just don’t let it backfire. Reddit served 2 BILLION page views last year, try an AMA. As a brand online, you have content to share and experiences to create. We’ll show you how.